Table syrup, also known as pancake syrup and waffle syrup, is a syrup used as a topping on , , and french toast, often as an alternative to maple syrup, although more viscous typically. It is typically made by combining corn syrup with either cane sugar or high-fructose corn syrup, water, food coloring, flavoring, and preservatives.
Table syrups were introduced in the late 19th century to fill the desire of maple syrup for Americans moving into urban areas. After World War II, major brands like Aunt Jemima and Mrs. Butterworth's were introduced with little actual maple syrup.
Frustration with these misleading products helped bring about the Pure Food and Drug Act, which set out to ban mislabelled foods. Following this, products like Mapleine and Log Cabin branded themselves as maple syrup alternatives that used science and research to produce a superior flavor.
After World War II, products backed by large corporations like Quaker Oats' Aunt Jemima and Unilever's Mrs. Butterworth's were introduced. These products only contained trace amounts of actual maple syrup.
Major brands of table syrup include Pearl Milling Company, formerly Aunt Jemima; Mrs. Butterworth's; and Log Cabin.
In a 2015 survey by The Washington Post it was found that 70% of Americans prefer using artificial syrups on their pancakes compared to real maple syrup largely in part due to its cheaper price. Maple syrup production is also limited to the Northeastern United States, giving Americans outside of that region less exposure to maple syrup. Compared to the complex maple flavor of maple syrup, table syrups are said to be singularly sweet with little complexity and noticeable artificial flavors.
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